Gillette has jumped the shark, and the reason is as stupid as you can imagine.
Last winter, America had to suffer through the first Social Justice Warrior Olympics. Not only were the Olympics’ organizers wringing their hands and assaulting viewers with human interest packages about the first gay, Muslim, transgender woman ice skater (not really, but close), major sponsors like Procter & Gamble shoved down our throats the notion that mean, horrible people bully gay kids, Muslims, fat girls and everyone else who isn’t a straight, white, Christian male.
Because you know, we’re all just horrible people who go around indiscriminately beating on and bullying people who look different from us.
And what do you know—Procter and Gamble strikes again! Turns out, they recently purchased Gillette, and so now have unleashed the millennial, public relations twits responsible for the #WokeOlympics onto, of all things, RAZORS.
Feast your eyes on this nearly two-minute-long barf fest that paints all men with the stain of “toxic masculinity.”
https://www.youtube.com/watch?v=UYaY2Kb_PKI
I have to say: there’s nothing that will move razors off shelves faster than gender-shaming men simply for what is between their legs!
We all know the left is hell-bent on making sure that future generations are raised to believe there’s literally no difference between men and women AT ALL. Besides, everyone knows you can choose your gender, so just shut up, you filthy, sexist misogynist.
This, of course, is absurd. There are only two genders, and there are many intrinsic differences between men and women—and not just concerning what’s between our legs.
What is truly obnoxiously offensive about this ad (in addition to everything) is that it assumes the very worst about boys and men. This notion that parents around the country are encouraging violent behavior from their sons because there’s “toxic masculinity” rampant in America is disheartening and delusional.
The collective left’s latest offense comes on the heels of the Justice Kavanagh witch hunt. Leftists still cling to the deception that the baby-talking swindler Christine Blasey Ford was not, in fact, a colossal liar who tried to destroy a good man – and got rich doing it (courtesy of $1 million raised by dumb liberals through Go Fund Me). They still cling to the notion that Ford and the other women who accused Brett Kavanaugh of the most insane things (with zero corroboration) are the actual heroes, and that people like Kavanaugh – who have the audacity to be pro-life and have a functioning, heterosexual marriage and family – are the problem.
The sometimes helpful but mostly insipid #MeToo movement, which has entered its second year of eye-rolling annoyance, plays into this notion that every man is a predator. This movement perpetuates the hysteria that just around every corner lurks an evil white man trying to #mansplain, cop a quick feel, or generally behave like a seventh-grade boy seeing a bra for the first time. Womyn beware!
Literally nobody I know was raised this way. Nobody was raised to nitpick every difference between individuals and elevate them to the point of dysfunction. I was not raised in a household where girls and boys were thought of as either better or worse than the other gender. I didn’t feel picked on by teachers because I was a girl. In fact, I was precocious and intelligent (if I do say so myself) and was pretty much the Teacher’s Pet.
Furthermore, we weren’t raised in a hyper-sensitive era where every bit of cultural, racial, ethnic, gender, or religious difference was highlighted and shoved down our throats. We were just kids, who generally all got along with each other.
This constant push to “correct” natural human behavior which doesn’t need correcting resides solely on the collective left. And while they are pushing this agenda, it separates men and women even more.
Just like Barack Obama and the racial terrorists in Black Lives Matter divided this country on race more than any conservative ever could, it’s the #MeToo harpies and the idiot CEOs who listen to them who are making male and female relationships one hundred times worse.
We already know that many CEOs and mid-level managers are refusing to hire women, even if they are the most qualified applicants, because of the #MeToo movement. Men are afraid to be in the same room alone with a woman because of it. And these shrews call this “progress”?
It’s all so absurd. All these Soy Boys running around with their man buns and sparse beards and estrogen surges telling the rest of America what real men look like? Let’s be real. The Soy Boys are not Gillette’s target audience anyway, because grooming and bathing are not their strong suits.
This ad is harmful because it claims that traditional masculinity and natural male behavior is aberrant. But real men know better.
Real men fight in our military. Real men are police officers and firefighters and first responders. Real men join the Border Patrol and ICE to try and stop the illegal alien horde from over-running this country. Real men are doctors and lawyers; shop clerks and bellhops; construction workers and factory foremen. Real men take care of their children. Real men respect their spouses or partners and don’t have to be preached to by a razor company about what respectful behavior looks like — because they already do it.
Real men are everywhere, and I assure the honchos at Proctor and Gamble real men find the continued, relentless sissyfication of traditional (not toxic) masculinity appalling.
I hope Procter and Gamble‘s stock absolutely tanks. Like Dick’s Sporting Goods before them and any number of Social Justice Warrior campaigns which have attempted to brainwash a sizable portion of the population, this will backfire.
I hope the real men of this country remember what Gillette used to stand for: “The Best a Man Can Get”—and take their grooming dollars to a company that doesn’t shame them simply for being men. As always, the consumer will get the last laugh.
I hope they tell Gillette to shove it.
